EIFL Launches Guide on Rights Retention for Researchers and Authors in EIFL Partner Countries
Electronic Information for Libraries (EIFL) has released a new guide on Rights Retention and Secondary Publishing Rights aimed at supporting
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Author: Editor
Protecting Your Work: Understanding Trademarks and Branding in the Literary World
Chimamanda Ngozi Adichie’s novel, Half of a Yellow Sun, not only captivates with its story but also owes its success to strategic trademarks and branding.
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Understanding Trademark Infringement
Trademarks are symbols, names, or phrases legally registered to represent a company or product. They help distinguish the goods or services of one business from those of others and protect the brand’s identity and reputation.
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The Intersection of Copyright and Trademark
The dual protection of copyright and trademark involves actively safeguarding both the creative content itself (copyright) and its associated brand identity (trademark).
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Marketing Strategies: Leveraging Trademarks for Book Launches and Promotions
Effective marketing is key to a successful book launch and trademarks are a powerful tool for building a strong brand identity. Using trademarks can boost your book’s visibility, create loyal readers and protect your creative work.
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South African Writer Nadia Davids Wins 2024 Caine Prize for African Writing
Nadia Davids has won the 2024 Caine Prize for African Writing for her story Bridling, praised for its bold language
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Editor’s Note
The way we purchase and consume books has become diverse, spanning both traditional stores and the increasingly central role of
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