Protecting Your Work: Understanding Trademarks and Branding in the Literary World
Chimamanda Ngozi Adichie’s novel, Half of a Yellow Sun, not only captivates with its story but also owes its success to strategic trademarks and branding.
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ARTICLES
Understanding Trademark Infringement
Trademarks are symbols, names, or phrases legally registered to represent a company or product. They help distinguish the goods or services of one business from those of others and protect the brand’s identity and reputation.
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The Intersection of Copyright and Trademark
The dual protection of copyright and trademark involves actively safeguarding both the creative content itself (copyright) and its associated brand identity (trademark).
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Marketing Strategies: Leveraging Trademarks for Book Launches and Promotions
Effective marketing is key to a successful book launch and trademarks are a powerful tool for building a strong brand identity. Using trademarks can boost your book’s visibility, create loyal readers and protect your creative work.
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