FEATURE

Publishing creatives—writers, editors, illustrators, and designers—are the backbone of the industry. They create stories that inspire, inform, and challenge societies. Yet, in Africa, many of these creatives work in isolation, facing challenges ranging from limited funding to inadequate training and poor access to local and global markets.

The African publishing industry is experiencing significant growth, driven by increasing demand for local content and the emergence of new authors and publishers.

Storytelling, in its many forms, is a powerful way to connect people in and across generations, communities, borders and cultures.

Chimamanda Ngozi Adichie’s novel, Half of a Yellow Sun, not only captivates with its story but also owes its success to strategic trademarks and branding.